PRESS RELEASE – FOR IMMEDIATE RELEASE
Zero Footprint Coffee Goes LIVE!
TORONTO, CANADA – Zero Footprint Coffee is LIVE as of November 18, 2021 and the very first online subscription sales that address climate change by reducing coffee’s footprint have officially started.
“We expect for this to be the coffee to spark a much-needed revolution in coffee production and consumption,” says Meagan Thibeault, Commmunications Director for Zero Footprint Coffee.
While the COVID-19 pandemic continues to negatively impact a coffee industry already struggling with deforestation and social issues; and particularly the specialty market (which supports a larger part of the social and environmentally progressive supply chains), Zero Footprint Coffee is offering a smart solution.
It’s Toronto-based, Merchants of Green Coffee and Boston-based, Mesoamerican Development Institute (MDI)’s strategy for both saving, and growing, an important sustainable coffee program (Cafe Solar®) during a very unstable period for specialty coffee. It starts with a little carbon footprint education …
Coffee’s Carbon Footprint
Coffee has a big carbon footprint: Scientific research conducted by Mesoamerican Development Institute (MDI) and research partners show that for every 1 pound of coffee produced and consumed, more than 100 pounds of CO2e emissions are generated. Furthermore, Hundreds of thousands of acres of forest are lost every year to produce coffee.
Zero Footprint Coffee’s Revolutionary Strategy
Zero Footprint Coffee starts with online coffee orders and ends in consumers cups … Measuring and reducing the carbon footprint of its coffee’s production; and offsetting the remaining emissions to the point of delivery by capturing carbon in natural forests on the farms right beside where the coffee is grown.
The overall goal is to address climate change by reducing coffee CO2e emissions; but contained within that mission are new supply chain features that benefit various stakeholders including the use of renewable energy technology, regional biodiversity and watershed improvements, fair price guarantees for growers, the creation of IOC™ carbon credits, and a Carbon Calculating Intel that becomes more accurate with orders and will eventually allow for total transparency and traceability of supply.
The website (zerofootprintcoffee.com) and subscription sales was launched online from Toronto, Canada and will service Canada initially, before eventually opening up sales in the US and beyond.
“Despite it’s long history, while our program remains small it stands as a more of a ‘model’ for sustainable coffee,” says Thibeault, “But in order for coffee to become truly sustainable, carbon neutral beans need to account for a significant portion of the wider coffee market and that’s why we’re in such a race; The global temperature is rising and we’re running out of time to do something about it.”
Official Website – zerofootprintcoffee.com
Contact For More Information
Meagan Thibeault, Communications Director